If you are an entity or an entity associate, you must apply to participate in the SMS Sender ID Register and register sender IDs through your telco. After the telco submits your application, you will receive an email from the ACMA asking you to confirm the application. An account for your organisation will be created the first time your organisation accesses the register and completes the process outlined below.
To access the register for the first time:
- Click on the Sender ID register link in the ‘request to confirm your application’ email. You must use this link to go to the correct page.
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You will be taken to the ACMA Assist log in page where you will need to log in using your Digital ID (myID).
- Click on the Sign up or log in button.
A pop up will appear
- Click on the Continue with Digital ID button.
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You will be taken to the Australian Government myID log in page. Follow the prompts to log in using your Digital ID.
For assistance setting up a myID account, refer to How to set up myID
4.1.1 Verify your ABN and entity name
The first time you log in to ACMA Assist, you will be asked to verify the ABN and name of your organisation.
The next time you log in, you will be taken directly to your organisation’s account on the register. If you are an entity, you can skip to section 4.3.2 (from step 4) to confirm the registration of your sender ID(s), and if you are an entity associate, you can skip to section 4.4.2 (from step 2) to confirm your application to participate in the register.
If the ABN and entity name are correct:
- Check Yes.
- Click on the Next button.
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4.1.2 Verify your email
Next you need to prove that you are authorised to access the register on your organisation’s behalf. In the previous section (4.1), you logged in to ACMA Assist using your myID Digital ID. The system will check your myID email address against the list of authorised contacts for your organisation on the ABR.
The next action you take will depend on which of the following 3 scenarios applies.
- Scenario 1 – Your myID email address appears on the authorised contact list for your organisation’s ABN on the ABR.
- Scenario 2 – You have an alternative email address that is listed on the authorised contact list for your organisation’s ABN on the ABR. For example, your corporate email address.
- Scenario 3 –You don’t have an email address that is listed on the authorised contact list for your organisation’s ABN on the ABR.
Scenario 1: Your email address is on the authorised contact list for your organisation’s ABN on the ABR
If the email address you used to access ACMA Assist (using your myID) is on the authorised contact list for your ABN on the ABR, you will be asked to agree to the terms and conditions for the register.
- Read the terms and conditions and check the check box to agree.
- Click on the Next button.
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You will be taken to your organisation’s account for the register.
To confirm your application, go to section:
- Section 4.3.2 (from step 4) if you are an entity
- Section 4.4.2 (from step 2) if you are an entity associate
To add or delete other business administrators and authorised users to ACMA Assist go to section 4.2.
Scenario 2: You have an alternative email address listed on the authorised contact list for your organisation’s ABN on the ABR
If the email address you used to create your ACMA Assist account (using your myID) is not on the authorised contact list for your organisation’s ABN on the ABR, but you have another email address that is on the authorised contact list (for example, your corporate email is listed on the ABR):
- Check Yes.
- Click on the Next button.
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- Enter the alternative email address that is registered on the ABR in the Email address field.
- Click on the Next button.
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You will receive an email that contains a verification code.
- Enter the verification code in the text box.
- Click on the Next button.
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You will be asked to agree to the terms and conditions for the register.
- Read the terms and conditions and check the check box to agree.
- Click on the Next button.
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You will be taken to your organisation’s account for the register.
To confirm your application, go to section:
- Section 4.3.2 (from step 4) if you are an entity
- Section 4.4.2 (from step 2) if you are an entity associate
To add or delete other business administrators and authorised users to ACMA Assist go to section 4.2.
Scenario 3: You don’t have an email address that is listed on the authorised contact list for your organisation’s ABN on the ABR
If you don’t have an email address listed on the authorised contact list for your organisation’s ABN on the ABR:
- Check No.
- Click on the Next button.
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A pop up will appear.
- Identify people who are listed as authorised contacts for your organisation’s ABN on ABR, for example a Public Officer or Director.
- Click on the link to open an email template in your email platform. Insert the email address of the authorised contact you identified on the ABR.
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- The template asks the authorised contact on the ABR to create an ACMA Assist account for the organisation, and to provide you access to that account. Your name and company name will be pre-populated. You must manually populate the parts of the template highlighted below before you send it to the authorised contact.
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Dear [insert name], I am contacting you about the SMS Sender ID Register because you are listed as an authorised contact for Best Bean CAFÉ on the Australian Business Register (ABR). An authorised contact is required by the Australian Government to authorise a SMS Sender ID Register account and to grant access to other users. You can read more about the SMS Sender ID Register at SMS Sender ID Register. The register is run by the Australian Communications and Media Authority and is available via the ACMA’s online portal, ACMA Assist. All telcos and message providers who send, transit or terminate SMS/MMS messages with alphanumeric sender IDs are required to participate in the register – see the Telecommunications (SMS Sender ID Register) Industry Standard 2025 on the Federal Register of Legislation. To complete Best Bean CAFE’s application for a SMS Sender ID Register account, I require you to: 1. log into ACMA Assist to authorise a SMS Sender ID Register account on behalf of Best Bean CAFE 2. give me access to Best Bean CAFE’s register account. I require access to the register so that I can [INCLUDE AN EXPLANATION OF WHAT YOU NEED TO DO, FOR EXAMPLE, SUBMIT APPLICATIONS TO REGISTER SENDER IDS ON BEHALF OF CUSTOMERS WHO SEND MESSAGES USING SENDER IDS, AS REQUIRED BY LEGISLATION.] Step 1: Log in to ACMA Assist • Go to ACMA Assist on the ACMA’s website at https://www.acma.gov.au/acma-assist#/senderid/access?abn=123456789 • To log in, follow the instructions published at https://www.acma.gov.au/instructions; starting from “5. Click on the Sign up or log in button” Step 2: Authorise Best Bean CAFE’s register account • After you log in to ACMA Assist, you will be asked to authorise Best Bean CAFE’s register account. This includes confirming Best Bean CAFE’s ABN. You will also be asked to confirm your email address. Follow the on-screen instructions to complete this process. Step 3: Authorise other users to access Best Bean CAFÉ’s register account • You will then be directed to the ‘Authorised users’ section. • Click on invite user and use [INSERT YOUR CORPORATE EMAIL ADDRESS] as the email address. • Enter my name: John Citizen in the fields provided. • Enter a message to me in the message field, for example, confirming that you have authorised me to access the SMS Sender ID Register. • Assign access level. You can choose one of the following access levels. Business administrator: To grant me full administrative access, select “Yes” to the question: “Do you want the user to be a business administrator?” This will allow me to act as a business administrator for Best Bean CAFE across the SMS Sender ID Register. As a business administrator, I will be able to grant other users access to the Best Bean CAFE’s register account. Authorised user: If you prefer to assign me specific permissions, please manually select the relevant options: • View telco details: Will be able to view a list of all participating telcos on the register • View registered sender IDs: Will be able to view a list of all registered sender IDs within the register • Sender ID brand: Will have the ability to confirm sender ID registration requests on behalf of an entity • Register sender IDs: Will have the ability to register sender IDs on behalf of entities • The availability of the above permissions may vary depending on the role of your entity. Optional: The Start Date and End Date fields are optional. Use these only if you wish to limit my access to Best Bean CAFÉ’s register account to a specific timeframe. If you have any questions, please contact me on [INSERT WORK PHONE NUMBER] Regards, [Insert your name] |
If the authorised contact listed on the ABR for your organisation grants you access, you will receive an email advising that access has been granted that contains a link to ACMA Assist.
- Click on the link in that email.
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- Click on the Continue button.
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You will now be a business administrator for your organisation and will be taken to the ACMA Assist homepage.
- Click on the SMS Sender ID Register tile to access the register.
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To confirm your application, go to section:
- Section 4.3.2 (from step 4) if you are an entity
- Section 4.4.2 (from step 2) if you are an entity associate
To add or delete other business administrators and authorised users to ACMA Assist go to section 4.2.
Key terms
ABN (Australian Business Number)
Has the meaning given by section 41 of the A New Tax System (Australian Business Number) Act 1999.
ABN entity
An entity with an Australian Business Number (ABN) as listed on the Australian Business Register (ABR).
ABR (Australian Business Register)
The register established under section 24 of the A New Tax System (Australian Business Number) Act 1999.
ACMA Assist
ACMA Assist is the online portal for the ACMA.
Customer
An entity that has a contractual arrangement with their telco relating to the sending of sender ID messages.
Entity
One of the following who uses or proposes to use sender ID messages:
- an individual
- a body corporate
- a corporation sole
- a body politic
- a government entity (within the meaning of the A New Tax System (Australian Business Number) Act 1999)
- a partnership
- any other unincorporated association or body of persons
- a trust
- a superannuation fund (within the meaning of the Superannuation Industry (Supervision) Act 1993).
Entity associate
An entity that is authorised to send messages using a sender ID that belongs to another entity (the sender ID owner). For example, you are an entity associate if you are:
- a research company that has been engaged by a bank to send messages for the bank, using its sender ID
- a sports club that is authorised to send messages, using a sender ID that is owned by a sports league
- an advertising or marketing agency engaged by a business to run advertising and promotional campaigns, using a sender ID owned by that business.
If you are an entity associate for another entity, the application process consists of 2 parts.
The telco that you contact to apply must:
- submit an application for you to participate in the register
- submit an application to register the sender ID which belongs to the sender ID owner. This includes confirmation that the sender ID owner agrees to register the sender ID and gives you permission to use that sender ID.
See Appendix A for more information.
Telecommunications provider (telco)
Any of the following:
- a carrier
- a carriage service provider
- an electronic messaging service provider.
This means any telco or message provider that sends SMS or MMS messages for you.