How the register protects you from text message scams
SMS Sender ID Register
The way businesses and organisations send branded text messages is changing.
From 1 July 2026, new rules mean texts sent with an organisation’s name at the top of a message (known as a branded sender ID) will need to have the sender ID registered.
Find out about the changes and how they apply to you.
If you are a telco or message provider, find out about the SMS Sender ID Register industry rules.
What can we help you with?
How to trust branded text messages and what to do with messages from ‘Unverified’
Businesses and organisations must register their branded sender IDs. Find out more
How to register your branded sender ID if your business or organisation has an ABN
How to register your branded sender ID if you don’t have an ABN (e.g., for a community group or school)
Make sure branded text messages you send to Australia are not disrupted
Words that cannot be used on registered sender IDs
Resources for understanding and using the register
