Australia’s TV prominence framework

In July 2024, Australia introduced laws to set up a framework to ensure local TV services are easy for Australian audiences to find on connected TV devices.

The TV prominence framework will apply to devices manufactured and supplied on or after 10 January 2026. 

We are responsible for overseeing the TV prominence framework.

The TV prominence framework is one of the ACMA's compliance and enforcement priorities for 2025–26. We will continue working with device manufacturers and broadcasters over this period to help build a strong culture of compliance.

We have published guidelines to help manufacturers determine whether a particular device is a regulated television device. The guidelines outline the criteria that we will use to determine whether a device falls under the TV prominence framework, once it comes into effect.

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Devices that need to comply with the TV prominence framework – Guidelines for manufacturers

These guidelines have been informed by submissions to the ACMA’s consultation, and ongoing discussions with key stakeholders.

We have published guidance to help manufacturers design home screens that meet minimum prominence requirements. The guidance includes illustrative examples of interfaces that would likely not comply and outlines some of the considerations that we may take into account when assessing compliance. 

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Minimum prominence requirements for a primary user interface – Guidance for manufacturers

The guidance has been informed by ongoing discussions with key stakeholders.

We have developed a fact sheet to help retailers understand the new rules and where to go for further information.

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TV prominence framework: Fact sheet for retailers and wholesalers

Broadcasting Services (Minimum Prominence Requirements) Regulations 2024 

Broadcasting Services (Regulated Television Services) Determination 2024

Email the Content & Media Reform Section with questions at CAMR@acma.gov.au.