In July 2024, Australia introduced laws to set up a framework to ensure local TV services are easy for Australian audiences to find on connected TV devices.
The TV prominence framework will apply to devices manufactured and supplied on or after 10 January 2026.
We are responsible for some aspects of the TV prominence framework.
The TV prominence framework is one of the ACMA's compliance and enforcement priorities for 2025–26. We will continue working with device manufacturers and broadcasters over this period to help build a strong culture of compliance.
Device guidelines for manufacturers
We have published guidelines to help manufacturers determine whether a particular device is a regulated television device. The guidelines outline the criteria that we will use to determine whether a device falls under the TV prominence framework, once it comes into effect.
These guidelines have been informed by submissions to the ACMA’s consultation, and ongoing discussions with key stakeholders.
Project timeline
| Date | Stage |
|---|---|
| July 2024 | Prominence framework is added to the Broadcasting Services Act 1992 |
| September to October 2024 | Consultation on our proposed approach to implementing Australia’s TV prominence framework. View the consultation, public submissions and outcomes report |
| March 2025 | Device guidelines released |
| June 2025 | TV prominence framework is identified as an ACMA compliance and enforcement priority for 2025–26 |
| July to December 2025 | Information gathering from industry, research and consultation to inform our compliance and enforcement strategy |
| January 2026 | Prominence framework commences |