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Registering sender IDs

To register sender IDs on behalf of your customers, you must be an originating telco (carriage service provider, carrier or electronic messaging service provider) approved as a participating or certified telco.

How to register sender IDs

Businesses and organisations can register sender IDs via their telco from 30 November 2025.

To register sender IDs on behalf of your customers, you must be an originating telco that has been approved as a participating telco (including a certified telco). 

If your customer does not have an Australian Business Number (ABN) (for example, a community group, school, or international organisation or agency), you must be a certified telco to register sender IDs and send messages on their behalf.

Through the register dashboard, you can:

  • initiate, manage and review the status of sender ID registrations from businesses and organisations
  • initiate, manage and review the status of sender ID registrations on behalf of businesses and organisations.

User guides

The following user guides explain how to access the register and step you through the process of registering sender IDs:

Registering sender IDs for international organisations

International organisations can register sender IDs through either:

  • a certified telco
  • an international partner of a certified telco.

Certified telcos can partner with international telcos (including international message providers). 

There must be a written agreement between the certified telco and international partner. The agreement must require all the required checks to be completed, including establishing that the international organisation has a valid use case for each sender ID it wants to use.

Scenario 1

  • A bank based in Singapore sends SMS alerts to its Australian customers using the sender ID ‘SingBank’. The bank does not have an ABN so it cannot register its sender ID directly.
  • The bank currently has an arrangement with Telco ABC to send the alerts to its Australian customers.
  • If Telco ABC has partnered with a certified telco, it can apply to register the sender ID on the bank’s behalf. Only a certified telco or an international telco that has partnered with a certified telco is authorised to register sender IDs and send messages on behalf of organisations without an ABN.
  • Once registered, messages sent by the bank through Telco ABC after 1 July 2026 using the sender ID ‘SingBank’ will be delivered to Australian customers without disruption.

As the certified telco, you are responsible for the registration. Refer to section 13 of the Telecommunications (SMS Sender ID Register) Industry Standard 2025 for more information. 

Scenario 2

  • A government agency based in the United Kingdom wants to send SMS alerts to UK citizens, including those living in Australia, using the sender ID ‘UKgov’. The agency’s telco has partnered with an Australian certified telco, and the agency has registered the sender ID ‘UKgov’.
  • The agency sends an SMS alert to UK citizens living in Australia about outages to the government’s online portal using the sender ID ‘UKgovportal’.
  • A certified telco is only authorised to send messages received from international telcos that use registered sender IDs. As the sender ID ‘UKgovportal’ has not been registered, the certified telco must replace the sender ID with the word ‘Unverified’ before sending the message.

If you are a participating transiting or terminating telco and you receive a message directly from any international telco, you must overstamp the sender ID for that message with ‘Unverified’ – even if the sender ID is registered. 

If you are a certified telco and you receive a message from an international telco that is not your partner, or you receive a message from one of your international partners with a sender ID that is not registered, you must replace the sender ID with the word ‘Unverified’ before sending the message.

Fees to use the register

There may be fees in future for using the SMS Sender ID Register. Any fees will be subject to future arrangements and will be communicated before their implementation.

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