As a telco, you are responsible for knowing and following the phone number rules.
Telco rules for managing phone numbers
Find out who can access the numbers database
Update the industry database with customer information
Customers can usually keep their phone numbers when changing telcos
A fee applies to certain numbers every year
Small businesses and community organisations need to act now to make sure their text messages continue to reach customers and members when new anti-scam rules begin on 1 July 2026.
The ACMA has taken action against two more telcos under its crackdown on companies violating the mobile number fraud rules, with businesses paying almost $5 million in penalties in the last 18 months.
The ACMA is urging businesses and organisations to act now and register their branded SMS sender IDs before new anti-scam rules begin on 1 July.