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The ACMA has taken action against two more telcos under its crackdown on companies violating the mobile number fraud rules, with businesses paying almost $5 million in penalties in the last 18 months.

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Clothing company Lululemon Athletica Australia Pty Ltd has paid a $702,900 penalty after sending more than 370,000 emails with commercial content that did not contain a way to unsubscribe.

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