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The ACMA is calling on organisations that use branded identifiers in their SMS messages to act immediately and register their sender IDs with their telco provider ahead of the launch of the SMS Sender ID Register on 1 July 2026.

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The ACMA welcomes the passage of the Telecommunications Legislation Amendment (Triple Zero Custodian and Emergency Calling Powers) Bill 2025 through the Federal Parliament.

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The ACMA has decided not to register a draft Telecommunications Consumer Protections Code (TCP Code), having assessed that it would not provide appropriate community safeguards for telco consumers.

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The ACMA has made new rules that means organisations that use branded identifiers in their SMS messages (such as “myGov” or “AusPost”) will need to register these identifiers with their telco provider.

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The ACMA has found multiple breaches of the Commercial Radio Code of Practice in broadcasts of The Kyle and Jackie O Show, following extensive investigations into content.

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