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Buy a custom number

A custom phone number can make it easier for people to remember your business.

Smartnumbers

Smartnumbers are catchy numbers. They might:

  • be in a pattern, such as 1300 456 789
  • have double digits, such as 1300 222 222

The numbers might even spell a word from the alphabet letters that are on a phone keypad, for example:

  • 13 VETS (13 8387)
  • 1300 FLIGHT (1300 354 448)

Smartnumbers can be:

  • 6-digit numbers starting with 13
  • 10-digit numbers starting with 1300 or 1800

You can buy a smartnumber through our numbering system.

There is a one-off registration charge to buy a smartnumber, on top of the cost of the number. There are no refunds for smartnumbers, make sure you have the right number before you buy.

Smartnumbers are subject to the Annual Numbering Charge.

Once you have a smartnumber, you can ask a telco to connect a service to that number. You should ask about their charges before buying a smartnumber.

We keep a list of people who have successfully bid for smartnumbers in the past. The last auction was on 9 July 2015.

Custom number pricing

The Telecommunications (Numbering Charges) (Allocation Charge) Determination 2015 sets the pricing for custom numbers. It prices the numbers according to how memorable they are.

We keep a list of classifications for smartnumbers (other than standard smartnumbers).

 

 

13 number

1300 number

1800 number

Classification

Basis of allocation charge

Allocation charge

Allocation charge

Allocation charge

Platinum

Numeric pattern

$16,000

$20,000

$20,000

Diamond

Word value

$8,000

$8,000

$8,000

Gold

Numeric pattern

$6,000

$4,500

$4,500

Opal

Word value

$2,400

$1,500

$1,500

Silver

Numeric pattern

$1,200

$750

$750

Standard

Low or no specifically identified numeric pattern or word value

$400

$250

$250

Custom number expiry

If you have bought a custom number (smartnumber), you have rights to use the number as long as it is connected to a phone service.

If your number is not connected to a phone service, you have rights to use the number for 3 years from the last date of the service. After 3 years, the number will be available for someone to buy through our numbering system.

In some cases you can transfer numbers. If someone transferred your smartnumber to you, check whether the number is active or when it will expire.

Help with numbers

For help with numbers, contact numbering system support or call ZOAK Solutions (ZOAK) on 1300 463 580.

ZOAK manages our numbering system on our behalf.

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