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Ads during children's TV

There are rules about the ads that can be shown before, during and after Children's (C) or Pre-school (P) classified programs.

Know the rules TV broadcasts must follow

A TV broadcaster must follow the rules in:

There are rules for:

  • the separation of ads and sponsorship announcements
  • the repetition of ads
  • pressure in ads
  • the clear presentation of ads
  • the use of premium offers in ads
  • competitions
  • promotions and endorsements by popular characters
  • advertising alcoholic drinks

When ads can be shown to children

A commercial TV broadcaster must not show ads during a Pre-school (P) classified program.

Ads can be shown for:

  • 5 minutes for every 30 minutes of children's programs
  • 6 minutes and 30 seconds for every 30 minutes of Australian children's dramas

What ads must not show

All ads must be clear and in a way children understand. Ads cannot mislead or deceive children.

TV broadcasters must not show ads that humiliate individuals or groups of people on the basis of:

  • race
  • nationality
  • ethnicity
  • gender
  • sexual preference
  • religion
  • mental or physical disability

Children’s TV programs and ads must not:

  • show images or events in a way unduly frightening or distressing to children
  • show unsafe uses of a product or unsafe situations that may encourage children to engage in dangerous activities
  • advertise products that a government authority has declared unsafe
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