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Ads for alcohol, tobacco or therapeutic goods

There are rules about when alcohol ads can be broadcast on TV. There are also rules about alcohol ads on TV and radio and what they can contain. You cannot broadcast any tobacco ads or ads for therapeutic goods that haven't been approved by the Therapeutic Goods Administration.

Know the rules to follow

TV or radio ads about alcohol cannot target children. They also should not be irresponsible in targeting adults.

The alcohol advertising rules are in the:

Alcohol ads on TV

As a TV broadcaster, you can show alcohol ads on commercial TV and SBS TV between:

  • 12pm and 3pm on school days
  • 8.30pm and 5am on any day

You can show alcohol ads during sports programs on public holidays and weekends, from 6pm Friday.

You cannot broadcast alcohol ads:

  • on commercial TV in Children's (C) or Pre-school (P) classified programs at any time
  • in the breaks immediately before or after C or P classified programs
  • on a dedicated subscription children's channel

Alcohol ads on radio

There are no rules about when alcohol ads can be on radio. 

Check the ABAC Responsible Alcohol Marketing Code. The code does have rules about alcohol ads on programs aimed at minors.

Time limits on TV ads

You can broadcast alcohol ads on TV within the total time limits for ads.

See the commercial and SBS TV codes of practice for details. 

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