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The role of affiliate services in promoting illegal online gambling in Australia

Affiliate marketing is the process by which an affiliate earns a commission for marketing another person's or company's products. Affiliates typically place ads and links online to direct consumers to the website of a company.

As part of our work disrupting illegal offshore gambling activity, we have set a 2021–22 compliance priority focusing on affiliate services promoting online gambling. We investigate whether these services are promoting or advertising illegal gambling services in Australia in contravention of Australia’s online gambling laws or facilitating access to these services.

This desktop research supports our understanding of affiliate services that promote illegal online gambling. It provides:

  • an examination of how gambling affiliates operate across a range of online platforms
  • a targeted review of recent literature concerning affiliate services for online gambling.

View our associated research Online gambling in Australia.

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