The ACMA strategic response | ACMA

The ACMA strategic response

The ACMA response to these pressures for change has been encapsulated in a clear shared vision for the organisation. The ACMA has the vision to remain constantly relevant and the strategic intent to achieve this by delivering on its mandated outcomes, discharge of its statutory obligations and by transforming itself into a resilient, e-facing, learning organisation, responsive to the numerous pressures for change that confront it.

The architecture of the ACMA strategic intent is articulated in the following three-layer structure, which encapsulates the mandate from the Australian Government, the strategic purpose the ACMA has derived and with which it engages, and the standard the ACMA has set itself to achieve.

The ACMA has set its standard for performance against its strategic purpose which in turn has been derived from the mandate set for the ACMA by the Australian Government.


The current ACMA charter from government is reflected in outcomes defined in its annually determined Portfolio Budget Statement (PBS), which indicates the proposed allocation of resources to government outcomes. From the 2011-12 Budget, the outcome mandated for the ACMA is to deliver: 'A communications and media environment that balances the needs of the industry and the Australian community through regulation, education and advice.'


The purpose of the ACMA is to discharge its statutory obligations and reflects how the role of the organisation is interpreted at a strategic level-'why' it does what it does. At this level, the ACMA strategic goal is distilled as being: 'To make communications and media work in Australia's public interest.'


Over and above the fulfilment of its mandate and achievement of its purpose, the ACMA has also adopted a standard of performance that reflects the level at which it wants to perform and requires a transformation of the organisation to deliver. This standard is defined as being: 'To be, and to be recognised as, the world's best converged communications regulator by the end of 2011/12.'

Last updated: 28 July 2016