Consumer engagement in e-commerce | ACMA

Consumer engagement in e-commerce

The 'digital economy' can be defined as the global network of economic and social activities that are enabled by digital technologies, services and content. Internet commerce, or e-commerce, is one of many aspects of the digital economy. The internet allows consumers to purchase goods and services in a borderless marketplace, whether based locally, interstate or overseas.

This report provides an exploration of Australian household internet user experiences with e-commerce and provides commentary on consumer purchasing behaviour. It explores:

  • who is buying goods or services online;
  • how often they are buying online
  • what they are buying online
  • the value of the goods or services purchased online
  • whether they are buying goods or services sourced in Australia or overseas.


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Complete report 502 kb 836 kb

Last updated: 19 June 2013