Digital economy grows strongly | ACMA


09 December, 2013 02:59 PM


Digital economy grows strongly

By Editor


Australia’s digital economy continued to grow strongly during 2012–13, with increases in levels of internet access, frequency of internet use and growth in the intensity of online engagement. This increased engagement with the digital economy continues to shape and challenge the existing business models in the face of changing consumer communications and media preferences.

The ACMA Communications report 2012–1provides the latest insights into how the digital economy is changing communications and media landscape in Australia. Here are some the key facts and figures from the report. You can also find them in our infographic and this Prezi below.

Daily life

  • 14.24 million Australians had access to the internet in their home at June 3013.
  • 13.15 million Australians had a home broadband service at June 2013.
  • Half of internet users accessed the internet at work.
  • 5.64 million people—‘digital workers’—used the internet to work away from the office.
  • 12.86 million people used online banking or bill paying in the six months to May 2013.

Going mobile

  • There were 31.09 million mobile services in operation in Australia at June 2013.
  • 11.19 million people had a smart phone at May 2013, up 29% from May 2012.
  • 3.68 million mobile phone users were without a home fixed-line telephone at June 2013.
  • 7.5 million Australians accessed internet via their mobile phone during June 2013, an increase of 33 per cent compared to June 2012.

Australians ‘mix and match’

  • 63% of mobile phone internet users also have a home fixed-line internet connection.
  • 62% of internet users went online via three or more devices—typically a smartphone, a laptop or desktop computer.
  • 43% of internet users performed five or activities online during June 2013, compared 39 per cent at June 2012.
  • Use of VoIP over mobiles and tablets increased by 73% and 150% respectively in the 12 months to June 2013, reaching 1.06 million users for mobiles and 966,000 users for tablets.

Downloading and streaming

  • Australians downloaded 676,898 terabytes of data in the June quarter 2013—a 59% increase on the June quarter 2012—93% via fixed-line broadband.
  • The average mobile phone internet subscribers downloaded 1 GB of data in the quarter ending June 2013, compared to 107.9 GB for the average fixed-line broadband subscriber.
  • 9.26 million Australians stream video or audio content in the six months to May 2013.
  • 14 million Australians used a cloud computing service in the six months to May 2013.

Digital business in Australia

  • There were 2.67 million ‘.au’ domain name registrations at June 2013.
  • Business earned $237 billion in revenue from online sales during 2011–12.
  • Online advertising expenditure reached $3.34 billion during 2012.

More on the digital economy

We will also publish a suite of targeted reports on specific areas of the digital economy to complement the Communications report 2012–13 including:

  • Report 1—Australian SMEs in the digital economy
  • Report 2—Cloud computing in Australia.

We also began our research snapshot series—short, fit-for-purpose, research updates on key issues of relevance to the ACMA and its stakeholders. Snapshots released in 2013 are on the ACMA website.

The Communications report 2012–13 fulfils the ACMA's reporting obligations under section 105 of the Telecommunications Act 1997.