Generate a Click Frenzy on your website | ACMA


08 March, 2013 04:06 PM


Generate a Click Frenzy on your website

By Editor

Are you about to ramp up your marketing with a snap campaign aimed at next week's Click Frenzy? These kinds of events are an excellent opportunity to extend your e-marketing reach to customers who are genuinely interested in your business. As we've previously said, ' Express consent is best consent', but sometimes getting this premium type of consent is harder than it sounds.

Are tick boxes working for you?

Many e-marketers tell us that they try to obtain express consent by providing a tick box on their online order forms BUT that they haven't had much success in getting the big tick.

Put yourself in the shoes of your customers. At the same that you're asking them to say yes to e-marketing, you're also requesting a whole lot of other information for their purchase. It can be overwhelming-and, as a result, your tick box can be easily missed or ignored.

And don't be tempted to take a shortcut by pre-ticking the box—a big no-no. Not only will you fall foul of the Spam Act, you'll potentially damage your reputation by sending messages to people who don't want them.

So maybe it's time to think of other ways of getting express consent.

Strike while the iron is hot

People like to feel they have a choice. So, after you launch your Click Frenzy campaign, contact those who make a purchase to find out if they want to subscribe to your future e-marketing campaigns. A follow-up soon after an initial sale takes advantage of that window when your customer is still excited about their purchase and could reasonably expect to hear from you-something that inferred consent allows. Making them a special offer might just prompt them to sign up for your marketing campaigns on an ongoing basis.

Remember, successful e-marketing is all about reputation. Bad news has always travelled fast—now it goes viral instantly. To help make sure your business doesn't become an internet star for the wrong reasons, focus your marketing on people who really want to hear from you.