ACMA Media Release 134- 15 December 2011
Accessing online services via mobile phones (such as mobile apps) is
becoming increasingly popular for Australians. During the month of June 2011,
3.9 million people aged 14 years and over went online via their mobile phone -
a 63 per cent increase on the previous June. In particular, 72 per cent of
smartphone users downloaded a mobile app in the six months to April 2011.
These are some of the findings from an Australian Communications and Media
Authority report, The emerging
mobile telecommunications service market in Australia, released
As at April 2011, the report also found that 37 per cent of mobile phone
users have a smartphone and 58 per cent have a 3G phone. Young adults lead in
the adoption of smartphones, with 59 per cent of mobile phone users aged 18-24
having a smartphone as at April 2011. Ninety per cent of smartphone users went
online via their mobile handset in the six months to April 2011.
'The rising popularity of smartphones, in parallel with increased mobile
phone data allowances and network capabilities, is encouraging the accessing of
online services by mobile,' said ACMA Chairman, Chris Chapman. 'The mobile
phone is a fully fledged participant in the digital economy, as it is becoming
a converged device that more and more consumers use to access functions other
than just voice.
'Internet access has become an integral feature of the mobile phone, and
this has been complemented by the development of an array of mobile
applications-which allow users access to specific services at the touch of a
The report notes that mobile applications enable use of services such as
online banking and shopping.
'They also have the potential to disrupt current industry service models,
for example with Voice over Internet Protocol (VoIP) delivered via the mobile
handset and the provision of free mobile messaging applications,' Mr Chapman
According to the report, the numbers of Australians using the internet via
their mobile phone during June 2011 on specific tasks were estimated as
- 1.55 million used social networking services via their mobile phone
- 751,000 used banking and bill payment services
- 555,000 streamed videos or movies
- 304,000 streamed audio content
- 274,000 used a VoIP service via their mobile phone handset
- 100,000 purchased a good or service online
The emerging mobile telecommunications service market in Australia
report is the last of three reports to be published under the ACMA's
Communications report series 2010-11. The two earlier reports in this series
- Report 1-E-commerce marketplace in Australia: Online shopping,
released 16 November 2011
- Report 2-Converging communications channels: Preferences and
behaviours of Australian communications users, released 8 December
The three reports complement the ACMA Communications Report 2010-11
which is produced to fulfil its reporting obligations under section 105 of the
Telecommunications Act 1997. The Communications report was released on
12 December 2011 after tabling in Parliament by Senator Stephen Conroy, the
Minister for Broadband, Communications and the Digital Economy.
More generally, the ACMA's research is intended to build an evidence base to
better inform its development of advice and regulation.
For more information or to arrange an interview please contact: Emma Rossi,
Media Manager, on (02) 9334 7719, 0434 652 063 or email@example.com.
The ACMA is Australia's regulator for broadcasting, the internet,
radiocommunications and telecommunications. The ACMA's strategic intent is to
make communications and media work in Australia's public interest. For more
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