London Olympics research | ACMA

London Olympics research

Audience behavior during the London Olympics

The London 2012 Olympic Games have been called the first-ever ‘social and mobile Olympics’, but how did Australians choose to follow their favourite events and athletes? Read the ACMA's research report on audience behaviour during the Games.

Release date

March 2013





How did Australians follow the London 2012 Olympic Games?—A short report on audience behaviour

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Last updated: 21 November 2014