Changes in the way we communicate | ACMA

Changes in the way we communicate

Converging communications channels: preferences and behaviours of Australian communications users is the second research report released by the ACMA to complement its statutory Communications Report 2010-11. The report provides an update on key trends relating to household consumer communications preferences, in an environment of expanding digital infrastructure and new service offerings.

Some key trends identified in Australian households during 2010-11 are:

  • The emergence of a mobile-only population in Australia. Young adults, those in share housing and low income households are the most likely to live without a fixed-line connection and rely solely on their mobile phone.
  • The continuing decline in fixed-line services. Households without a fixed-line increased by three percentage points, accounting for 19 per cent of people aged over 18 years.
  • The shift to smartphones-accounting for 37 per cent of mobile phone users overall.
  • A majority of Australians continue to combine multiple communication technologies to provide flexibility and to serve their immediate communication needs.
  • Adults using the internet at home increased by two percentage points during 2010-11 to reach 79 per cent of total population aged 18 years and over.
  • Over half (55 per cent) of adult internet users were estimated to have undertaken social networking activities in the six months to April 2011.
  • The rise of VoIP-34 per cent of adults in fixed-line telephone households used VoIP, an increase by two percentage points since April 2010.
  • Smartphones' major role in facilitating the use of converged communications.
  • Cloud computing-the shift to web-hosted email accounts (Hotmail, Gmail or Yahoo!Mail)-has removed dependence on internet provider based email addresses.
The full report is available in word or pdf. Some headline statistics are also available.

Last updated: 05 May 2017