The ACMA's strategic intent | ACMA

The ACMA's strategic intent

The ACMA is a government agency responsible for the regulation of broadcasting, the internet, radiocommunications and telecommunications.

The ACMA's responsibilities include:

  • promoting self-regulation and competition in the communications industry, while protecting consumers and other users
  • fostering an environment in which electronic media respect community standards and respond to audience and user needs
  • managing access to the radiofrequency spectrum
  • representing Australia 's communications interests internationally.

The ACMA has offices in Canberra, Melbourne and Sydney.

The ACMA has the vision to remain constantly relevant and the strategic intent to achieve this by delivering on its mandated outcomes, discharging its statutory obligations and transforming itself into a resilient, e-facing, learning organisation, responsive to the numerous pressures for change that confront it.

The architecture of the ACMA strategic intent is articulated in the following three-layer structure, which encapsulates the mandate from the Australian Government, the strategic purpose the ACMA has derived and with which it engages, and the standard the ACMA has set itself to achieve.

1. Mandate

The current ACMA charter from government is reflected in the outcome mandated for the ACMA in the government’s 2015–16 Portfolio Budget Statements, to ‘… deliver a communications and media environment that balances the needs of industry and the Australian community with regulation, education and advice’.

2. Purpose

The purpose of the ACMA is to discharge its statutory obligations and reflects how the role of the organisation is interpreted at a strategic level—‘why’ it does what it does. At this level, the ACMA strategic goal is distilled as being: ‘To make communications and media work in Australia’s public interest.’

3. Standard

Over and above the fulfilment of its mandate and achievement of its purpose, the ACMA has also adopted a standard of performance that reflects the level at which it wants to perform and requires a transformation of the organisation to deliver. This standard is defined as being: ‘To be, and to be recognised as, a world-leading, best practice converged communications regulator.’

Last updated: 03 August 2016