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ACMA research reveals 2020 trends in viewing and listening habits of Australians


New research from the ACMA has revealed more Australians are using the internet to view and listen to content than ever before.

The research, conducted in June 2020, found that more than half (55%) of Australian adults reported accessing an online subscription service (such as Netflix or Stan) in the previous week, up from 49% in 2019.

In the same period, more than a third (36%) had viewed content through a catch-up TV service, up from 28% in 2019. ABC iview remains the most popular catch-up TV service.

Almost nine in ten (89%) of Australian adults who use the internet watched video content online in the last six months to June 2020. Netflix, YouTube and Facebook were the most common services used to stream or download video content.

Of those who watched online video content, 40% reported just starting or increasing their viewing since the COVID-19 restrictions in March 2020.  

More than three-quarters (77%) of online Australian adults had a subscription and/or pay-per-view service at home, up from 70% in 2019. Netflix was the service with the most subscribers, followed by Foxtel and Stan.

Consumption of online audio content was up as well, with 63% of Australian adults listening to a music streaming service in the previous week, up from 48% in 2019. One in five (20%) had listened to a podcast in the previous week.

The report, Trends in viewing and listening behaviour, presents data from our annual consumer survey of Australian adults.

This publication forms part of a broader program of research: Trends in online behaviour and technology usage was published in September 2020.

The research report, Trends in viewing and listening behaviour, has been published on the ACMA website.

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