Mobile content provider failed to comply with Spam Act | ACMA

Mobile content provider failed to comply with Spam Act

Media release 30/2012 – 16 May

The Australian Communications and Media Authority (the ACMA) has issued a formal warning to Global Billing Solutions Pty Ltd (GBS), a provider of ringtones, games and competitions for mobile phones.

The warning was made after the ACMA found GBS had contravened the Spam Act by sending SMS messages promoting its competitions without the consent of the mobile phone users, as well as failing to include information about how a recipient could unsubscribe from receiving further messages.

Providers of content for mobile phones typically send SMS messages to users in order to confirm a request for a subscription to their service. Although the messages sent by GBS served this purpose, they also promoted GBS’ service, and therefore needed to comply with the Spam Act.

The ACMA publishes an e-marketing blog and its most recent post deals with the overlapping obligations mobile content providers have under the Spam Act and the Mobile Premium Services Code. The blog offers some tips on how providers can manage their obligations under the Mobile Premium Services Code, comply with the Spam Act, and protect their reputation.

The e-marketing blog is a key part of the ACMA’s campaign –‘Successful e-marketing…it’s about reputation’– which highlights that e-marketing to recipients who do not want to receive your SMS messages is not a successful business strategy. To sign up for the blog and to get further information about ‘Successful e-marketing…it’s about reputation,’ go to

SMS spam can be forwarded to the ACMA’s Spam SMS service on 0429 999 888, and email spam can be forwarded to the ACMA’s spam intelligence database at

For more information or to arrange an interview please contact: Emma Rossi, Media Manager, on (02) 9334 7719, 0434 652 063 or

Last updated: 05 December 2017