Minardi Pty Ltd, owner of the Melbourne nightclub Brown Alley, has paid a $15,500 infringement notice for sending promotional SMS messages that did not comply with the Spam Act 2003.
An Australian Communications and Media Authority investigation found some of Minardi’s messages did not include contact details, while others were missing an opt-out facility. Some messages had neither.
The Spam Act provides that all promotional SMS messages must contain information that allows the recipient to identify and contact the business, and a way to unsubscribe.
Not only is it a requirement of the Spam Act, but including contact details in marketing messages makes it easier for customers to contact businesses, promoting customer satisfaction and a positive reputation.
If you receive a promotional SMS that you believe may not comply with the Spam Act, you can report it to the ACMA by forwarding the message to the Spam SMS service on 0429 999 888. You can also forward spam email to the ACMA’s Spam Intelligence Database at email@example.com.
To opt out of receiving telemarketing calls and marketing faxes you can call 1300 792 958 or visit www.donotcall.gov.au.
For more information or to arrange an interview, please contact: Emma Rossi, Media Manager, (02) 9334 7719 and 0434 652 063 or firstname.lastname@example.org.
Media release 77/2013 - 14 October