Electronic marketing must include 'unsubscribe' | ACMA

Electronic marketing must include 'unsubscribe'

Media release 64/2012 – 6 September

The Australian Communications and Media Authority has issued formal warnings to Aussie Web Tech Pty Ltd and MyCRA Pty Ltd for failing to comply with the Spam Act.

Investigations by the ACMA into the two unrelated businesses found that both had breached the Spam Act by sending marketing messages which did not include information about how a recipient could unsubscribe.

The Spam Act requires that e-marketing messages include a method for recipients to opt out of receiving further messages. The ACMA's most recent e-marketing blog looks at this simple but critical obligation.

The e-marketing blog is a key part of the ACMA's campaign -'Successful e-marketing…it's about reputation'- which highlights that e-marketing to recipients who do not want to receive your emails is not a successful business strategy. To sign up for the blog and to get further information about 'Successful e-marketing…it's about reputation,' go to www.spam.acma.gov.au.

Email spam can be forwarded to the ACMA's spam intelligence database at report@submit.spam.acma.gov.au, and SMS spam can be forwarded to the ACMA's Spam SMS service on 0429 999 888.

For more information or to arrange an interview, please contact: Emma Rossi, Media Manager, (02) 9334 7719 and 0434 652 063 or media@acma.gov.au.

Last updated: 19 July 2016