Channel Seven breaches tobacco advertising condition | ACMA

Channel Seven breaches tobacco advertising condition

Media release 35/2012 – 18 May 2012

The Australian Communications and Media Authority has found that SAS Channel Seven Adelaide Pty Ltd breached its licence condition in broadcasting a tobacco advertisement.

The SAS Channel Seven News report on 18 July 2010 was about the importation of budget cigarettes for sale by a major supermarket.

The ACMA’s investigation found the segment contravened the Tobacco Advertising Prohibition Act 1992 because it gave publicity to the purchase or use of tobacco products and was not covered by any of the allowable exceptions in that legislation.

Channel Seven Adelaide commenced proceedings in the Federal Court seeking judicial review of the ACMA’s finding.

The ACMA's decision was set aside by order of a Full Court of the Federal Court on 21 March 2014: see Channel Seven Adelaide Pty Ltd v ACMA [2014] FCAFC 32.

NB.   The ACMA has re-made the decision of 23 March 2012, to find that there has been no breach of the licence condition, in line with the decision of the Full Federal Court. That new ACMA decision may be found here.

For more information please contact: Emma Rossi, Media Manager, on (02) 9334 7719, 0434 652 063 or email

Last updated: 14 April 2016