Australian content in TV advertising | ACMA

Australian content in TV advertising

In December 2018, the ACMA made the Broadcasting Services (Australian Content in Advertising) Standard 2018, under section 122 of the Broadcasting Services Act 1992, to have effect from 1 January 2019.

The standard replaced the Television Program Standard for Australian Content in Advertising (TPS 23), which was due to sunset on 1 April 2019.

What the standard does

The objective of the standard is to ensure that the majority of advertisements on commercial television are Australian-made.

To achieve this, the standard requires at least 80 per cent of advertising time broadcast each year by a licensee, between the hours of 6 am and midnight, is to be occupied by Australian-produced advertisements. 

 

Last updated: 19 December 2018