Under the Broadcasting Services Act 1992 (the Act), all community
broadcasting licensees are subject to a licence condition that prevents them
from broadcasting advertisements.(1)
However, community broadcasting licensees may broadcast a range of
announcements and other promotional material that are not classified as
advertising under the Act.
Understanding the difference between permitted promotional material and
advertisements is important for community broadcasters. This is because failure
to comply will breach a licence condition which carries with it the possibility
of serious penalties, including licence suspension and cancellation.
The Authority has developed these guidelines to assist licensees in
preparing announcements and other promotional material that comply with the
The guidelines are advisory only and are designed to help licensees to
improve current practices. They do not replace the requirements of the Act. If
in doubt, licensees should seek independent legal advice on the application of
the Act to particular situations.
You can download the guidelines here:
(1) Clause 9(1)(b) of
Schedule 2 to the Act