The ACMA digital media literacy research program

The ACMA has commenced a Digital Media Literacy Research Program that aims to improve knowledge about digital media literacy levels in Australia, and to inform the ongoing development of consumer education and protection programs by the ACMA and its external stakeholders.


The two major objectives of the ACMA's Digital Media Literacy Research program are to:

  • provide an evidence base for understanding digital media literacy, including level and nature of use of digital media, and the drivers and barriers of digital media literacy in the Australian population
  • foster a community of interest around digital media literacy, including connecting with existing players and programs in Australia.

Outcomes to date

Attitudes towards use of personal information online (August 2009)

The report provides an understanding of attitudes towards disclosure of personal information when using the internet or other digital media and communications such as mobiles or other devices. The qualitative research focused on users of digital media and communications. It indicates that Australians are aware of risks and taking responsibility for the protection of their personal information.

Adult digital media literacy needs (August 2009)

The report summarises findings from qualitative research the ACMA commissioned on non-use and limited use of internet and mobile phones by adult Australians. It provides some insights explaining factors such as lack of skills, motivation or economic circumstances, and how the digital media literacy of these groups might be increased.

Audit of Australian digital media literacy programs (July 2009)

This report is an overview of existing Commonwealth, state and territory policies and programs that aim to promote, and increase levels of, digital media literacy (DML). The programs provide people with the opportunity to use digital technology and to acquire a range of competencies to participate in digital media and communications environments.

Click and connect—Young Australians' use of online social media (July 2009)

This research focuses on young people's use of social media, including how, why and when they encounter content, contact and privacy risks when they go online. The research was conducted in two parts—a qualitative phase and a quantitative phase.

Digital media literacy in Australia—Key indicators and research sources (June 2009)

This paper highlights the development of an evidence base for the promotion of digital media literacy by communications regulators. It presents an overview of current and potential areas for research that reflect the priority within communications policy environments on promoting safe and effective forms of digital participation.

Literature review—Media literacy, concepts, research and regulatory issues (May 2008)

The report provides a historical overview of the academic literature surrounding media literacy in both traditional broadcast and digital media environments, and identifies educational and other organisations involved in promoting media literacy in Australia and overseas.

Last updated: 15 April 2016

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