Live odds during sport? Don’t bet on it... | ACMA

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31 July, 2013 04:57 PM

researchacma

Live odds during sport? Don’t bet on it...

By Administrator

Illustration of community attitudes to live odds during sport

Australians love to watch and listen to live sport on TV and radio but ACMA research findings suggest they don’t like betting odds and gambling advertising broadcast during their sport. 

The research was undertaken in May for the ACMA with a national sample of 1,225 Australians aged 18 years and over. The findings are a snapshot of community attitudes to the promotion of betting odds and advertising for betting agencies during live sport broadcasts and sport-related television programs. An infographic summarising the research is also available.

The ACMA commissioned the research as part of its work in ensuring broadcasters provide adequate safeguards on issues of community concern and has worked with broadcasters to develop codes to address concerns over promotion of live odds and gambling advertising. The codes were registered by the ACMA on 30 July 2013. 

The ACMA will observe the effectiveness of the codes and will consider evidence of any ongoing community concerns around the promotion of odds and gambling advertising, especially in sport.

 The following is a summary of the research findings. 

 Many Australians found betting odds and gambling advertising during sport unacceptable:

>      66 per cent of Australians found promotion of betting odds during live sport broadcasts unacceptable.

>      62 per cent found advertising for betting agencies during live sport broadcasts unacceptable.

>      63 per cent found promotion of betting odds during sport-related television programs unacceptable.

>      61 per cent found advertising for betting agencies during sport-related television programs unacceptable.

 

The majority also supported restrictions on when betting odds and advertising for betting agencies can be broadcast:

>      85 per cent were in favour of restrictions on the time of day when betting odds can be broadcast.

>      80 per cent supported a reduction in the number of times betting odds are allowed during live sport broadcasts.

>      63 per cent supported not allowing any betting odds during live sport broadcasts no matter the time of day.

>      85 per cent were in favour of restrictions on the time of day when advertising for betting agencies can be broadcast.

>      78 per cent were in favour of a reduction in the amount of advertising for betting agencies allowed during live sport broadcasts.

>      61 per cent supported not allowing any advertising for betting agencies during live sport broadcasts no matter the time of day.

Younger adults were more tolerant of betting odds and advertising for betting agencies. Around half of 18 to 34-year-olds said it was acceptable to promote betting odds and advertising for betting agencies during live sport broadcasts and sport-related television programs.

However, young adults were just as likely to support time of day and amount restrictions on betting odds and advertising for betting agencies as the general public overall:

>      86 per cent of 18 to 34-year-olds supported restrictions on the time of day when betting odds can be broadcast.

>      78 per cent supported a reduction in the number of times betting odds are allowed during live sport broadcasts.

>      87 per cent supported restrictions on the time of day when advertising for betting agencies can be broadcast.

>      75 per cent supported a reduction in the amount of advertising for betting agencies allowed during live sport broadcasts.

Download the full report —

Betting odds and ads for betting agencies in sport—what Australians think.  (Word  201KB | PDF  2MB)