Data-driven marketing practices | ACMA

Data-driven marketing practices

Australian industry participants survey results

Overview

The Data-driven marketing practices: Australian industry participants’ survey results report comprises the results of a survey commissioned by the ACMA to examine current data-driven marketing practices and trends.

Data-driven marketing and advertising includes any marketing communication that uses insights from data, including personal information, to determine who to target, when to engage, what to include in the offer.

The survey was conducted July–August 2016 among marketing industry participants who were members of the Association for Data-driven Marketing and Advertising (ADMA).

Release date

December 2016

Report

 

PDF

Word

.ods

Data-driven marketing practices: Australian industry participants’ survey results

6.4 MB

5.9 MB

 

Data files for Data-driven marketing practices: Australian industry participants’ survey results

   

196 KB

Last updated: 20 December 2016