The small screen hits the big time | ACMA

The small screen hits the big time

Australians’ TV viewing experience at home continues to improve as the uptake of digital TVs grows, according to new ACMA research. TV sets continue to be an essential and ubiquitous piece of technology in the Australian home, with the report estimating that 99 per cent of Australian households have at least one working TV set.

In total, there are about 18.7 million working television sets in private dwellings in Australia—an average of 2.2 per household. By mid-2011, over 80 per cent of main TV sets in Australian households had been converted to digital. ‘As prices drop and features—such as large screens, high definition (HD) and internet connectivity—become more common, Australians are now enjoying an unprecedented level of quality in their viewing experience,’ said ACMA Chairman Chris Chapman.

The main reasons given for buying a new set were to get a television set with a flat or bigger screen (69 per cent) or to get a better quality picture (66 per cent). Nearly all sets (97 per cent) bought in the last three years were digital. Another study released by the ACMA today—Television equipment and antenna stock in Penrith households 2011—found that antennas were typically quite aged, with around half estimated to be more than 10 years old. The results emphasise that consumers need to maintain the condition of their antenna systems to get the best reception, ensuring picture and sound quality for analog and digital services.

Television sets in Australian households 2011 (PDF 1Mb, Word 231 Kb) and Television equipment and antenna stock in Penrith (PDF 4.8 Mb, Word 2.4 Mb) are both now available.

Last updated: 13 September 2016