Nearly 62 per cent of adult internet users in Australia purchased goods and services online in the six months to April 2011, with convenience and price the main drivers of online shopping, according to ACMA research.
Australians are still predominately shopping from Australian websites; however, in the 18 months to April 2011 there has been a decline in the proportion of adult online shoppers mainly purchasing from Australian websites—from 68 per cent in the six months to November 2009 to 53 per cent in the six months to April 2011.
Other findings of E-commerce marketplace in Australia: Online shopping include:
- Most purchasing online occurs via a computer with online shopping via mobile handsets still relatively small.
- There are signs that online social networking is starting to influence consumers purchasing decisions, with some 169,000 people estimating to have purchased a good or service as a result of advice on a social networking site during June 2011.
- The most likely age group to shop online are those aged between 35 and 44 years (73 per cent of internet users in that age group purchasing online).
- Internet users living in remote locations of Australia have a higher incidence of online shopping (70 per cent) than their counterparts in metropolitan areas (63 per cent).
- Ninety-one per cent of online shoppers used either credits cards or direct money transfer services to pay for their purchases online.
E-commerce marketplace in Australia: Online shopping is available in Word and pdf.