The ACMA story


Tagged: top of the class at the ATOM awards

Media release 91/2012 - 22 November

After winning three international awards, the Australian Communications and Media Authority’s short film Tagged has now scored top marks at home.

Tagged was awarded the Best Secondary Educational resource for 2012 at the Australian Teacher’s of Media (ATOM) Awards last night. The Awards celebrate the most outstanding media content from the education sector and screen industry professionals.

Tagged topped the class ahead of three other finalists that dealt with a range of social issues.

Using drama to engage its young audience, Tagged realistically portrays how online behaviour can have offline consequences. It targets people aged 14 years and over and tackles important contemporary themes about making positive choices online, being aware of the risks of cyberbullying and sexting, and managing your digital reputation.

‘A creative approach to educating young people about online risks helps to develop assured and confident digital citizens,’ said ACMA Deputy Chair, Richard Bean. ‘This prestigious award recognises Tagged’s educational value and highlights the success of the ACMA’s program of delivering quality resources for Australian students, teachers and parents.’

Since Tagged’s release last year, more than 18,500 copies of the film and its poster have been distributed nationwide, while attracting over 88,000 views on YouTube.

For more than 30 years the ATOM Awards have recognised outstanding examples of screen content from Australia and New Zealand. The awards this year received entries in more than 30 categories, ranging from iBooks and mobile apps to feature length documentaries, multi-media games, as well as productions from Australia's primary and secondary schools.

To watch Tagged or order the DVD, visit Tagged was produced for the ACMA by Simon Whitney/Great Southern Communications, directed by Chris Benz and written by Damien Power.

For more information or to arrange an interview please contact: Gretchen Martins, Senior Communications Advisor, on (03) 9963 6801, 0404 836 636 or

Last updated: 11 August 2016

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