The ACMA story


Tagged wins gold at WorldMediaFestival

Media release 27/2012 – 10 May 2012

Cybersmart’s short film Tagged has pipped our Olympians at the post, already winning gold and silver medals in the last month.

Last night, Tagged won the gold award at the WorldMediaFestival in Hamburg, the premier media festival in Europe. The jury awarded gold to the Australian film in the Web: E-Learning and Education category ahead of more than 580 entries from 29 countries.

The award follows last month’s silver medal at the New York Festivals International Television and Film Awards.

Tagged follows the story of a group of high-school friends who post a rumour about a rival online, which sparks a chain reaction that leaves no-one untouched. Cyberbullying, sexting, filmed fights and police action ensue. The film aims to bring common cybersafety issues to light and is at the forefront of cyber-education for teenagers.

‘This award is confirmation that while portraying some tough aspects of teenage behaviour, Tagged is a pertinent and realistic film that highlights the importance of educating young people about their digital citizenship,’ said Richard Bean, Deputy Chairman of the Australian Communications and Media Authority (the ACMA).

‘The characters in Tagged deal with problems that young people around the world are facing daily,’ Mr Bean said.

Tagged has become a key resource for Australian teachers and parents since its launch in September 2011. Since then, more than 10,000 copies of the film and posters have been distributed nationwide, with more than 46,500 views on YouTube.

‘Cyberbullying and sexting don’t just affect the victim; they can have a significant effect on whole communities. Tagged explores the impact of these behaviours through characters and a storyline that young people can relate to, in a medium that will reach them,’ said Mr Bean.

Tagged is supported by lesson plans and compelling character reflection interviews. To watch Tagged online or order a copy of the DVD, visit

For more information or to arrange an interview, please contact: Gretchen Croome, Senior Communications Advisor, (03) 9963 6801 and 0404 836 636

Last updated: 23 May 2016

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