Advertising on radio & TV | ACMA

Advertising on radio & TV

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TV and radio advertising regulation in Australia differs according to the industry sector involved. The only overall regulatory stipulations are as follows:

  1. Tobacco advertising is prohibited on all kinds of radio and TV services.
  2. Therapeutic goods advertising is prohibited on all radio and TV stations unless approved by the Therapeutic Goods Administration.
  3. Political advertising on all radio and TV stations is regulated by licence conditions.

Free-to-air TV

  1. The Commercial Television Industry Code of Practice has provisions about:
    • placement of advertisements
    • the amount of non-program matter (including advertisements) scheduled per hour
    • loudness of advertisements in relation to adjacent programming
    • disclosure of commercial arrangements, ie agreements or arrangements under which products or services are endorsed or featured in programs in exchange for payment.
  2. The Children’s Television Standards regulate the amount and content of advertisements directed specifically at children during designated children’s (C) viewing periods.
  3. The Television Program Standard for Australian Content in Advertising (TPS 23) regulates the amount of foreign-produced advertising that may be broadcast.
  4. Gambling advertisements and the promotion of live odds during live sports broadcasts is regulated by industry codes of practice.
  5. Advertisements for interactive gambling services are prohibited.

Commercial radio

The Commercial Radio Australia Code of Practice has provisions about the content of advertisements, covering matters such as the depiction of violence, racial vilification, decency and language. It also requires that advertising is clearly distinguishable from other program material and places restrictions on the promotion of betting odds and gambling advertisements in live sports coverage.

The Commercial Radio Disclosure Standard regulate the disclosure of sponsorship arrangements.

Community radio and TV

Community radio and TV stations are not allowed to broadcast advertisements. They may broadcast sponsorship announcements, within hourly limits (five minutes for radio stations and seven minutes for TV stations).

ABC

The ABC is governed by its own Act of Parliament and Charter in respect of advertising.

SBS

The SBS Code of Practice has provisions about placement of advertisements and hourly time limits on advertisements.

Subscription broadcast TV (Pay TV)

The ASTRA Code of Practice – Subscription Broadcast Television has provisions about the content and placement of advertisements.

Subscription narrowcast TV

The ASTRA Code of Practice – Subscription Narrowcast Television has provisions about the placement of advertisements and the content of locally produced advertisements.

Open narrowcast TV

The Open Narrowcast Television Code of Practice has provisions about the placement of advertisements and the content of locally produced advertisements.

Complaints

Complaints about matters related to advertisements covered by a code of practice must be made to the station first. Complaints may be referred to the Australian Communications and Media Authority (the ACMA) if the complainant is dissatisfied with the station’s response or if no response is received within 60 days.

Complaints about a radio or TV station’s compliance with a licence condition can be made directly to the ACMA. Complaints about compliance with a standard (eg the Children’s Television Standard or the commercial radio standards) can also be made directly to the ACMA. For further information, go to broadcasting complaints.

Other regulators

The Advertising Standards Bureau deals with the portrayal of sex/sexuality/nudity, portrayal of people, language, violence and health and safety in advertisements, including those broadcast on radio and TV. It also deals with motor vehicle and alcohol advertisements and advertising to children.

The Australian Competition and Consumer Commission (ACCC) and state Departments or Offices of Fair Trading deal with truth and accuracy issues in advertisements.

 

Last updated: 05 July 2016