Australian content conversation

Australian content conversation: draft program

When: 16–17 May 2017

Where: International Convention Centre, Sydney 

View the speaker bios.

Please note, more contributors are to be confirmed. The program may change.


8.30−9.00 am


9.00−9.15 am

Welcome to Country

9.15−9.30 am

Welcome from Richard Bean, Acting Chairman, ACMA

9.30−9.45 am

Keynote addressMinister for Communications and the Arts (invited)

9.45−10.45 am

The ‘vibe’: What is Australian content? Does it matter?

This panel discussion and forum will seek to define ‘Australian content’. Is it stories about Australians? Is it stories by Australians? And what cultural and economic value do these stories actually bring—what return does the Australian audience get for their support?

Confirmed speakers:

Megan Brownlow, Anita Jacoby, Joanna Werner

10.45−11.15 am


11.15−11.45 am

Behind the scenes: a regulatory perspective

The complex regulatory framework that underpins and incentivises Australian content will be outlined and discussed in this session. Are these mechanisms justified and do they meet their stated objectives?

Confirmed speakers:

James Cameron, Fiona Cameron, Jenni Tosi

11.45 am—12.45 pm

Change, change, change ... what’s new?

Technological change affects the creators and consumers of Australian audio visual content. Understanding these changes helps us to determine how regulation can remain relevant and even whether there is still a need for government intervention at all.

Confirmed speakers:

Marc Fennell, Felicity McVay, Jennifer Wilson, Rosie Lourde, Amanda Laing, Mike Jones

12.45−1.45 pm


1.45−2.45 pm

Buy, sell, swap: The economics of Australian content production (Part 1)

The economics of Australian audio visual content needs to be carefully analysed if we are to understand what sustains the industry and assess what, if any, regulatory levers are needed to support it. This session will deconstruct the economics of producing Australian content for today’s audiences, from conception to distribution.

Confirmed speakers:

George Megalogenis, John Edwards, Beverley McGarvey, Deanne Weir, Michelle Guthrie, Ian Hogg

2.45−3.15 pm

Buy, sell, swap: The economics of Australian content production (Part 2)

Building on the earlier discussion about the economics of Australian content production, this session will explore the impact and relevance of government interventions and support mechanisms.

Confirmed speakers:

George Megalogenis, Mike Cowap, Angie Fielder, representative from Stan

3.15−3.45 pm


3.45−4.45 pm

What does success look like?

What are the policy objectives of regulatory intervention and how do they interplay with other measures of success? Has what we value changed and does public policy reflect this?

Confirmed speakers:

Neil Peplow, Bridget Fair, Michael Brealey, Jean-Pierre Blais, Chris Oliver-Taylor

4.45−5.05 pm

The story so far ...
This session will take up the themes of the day and highlight their relevance to topics that will arise in day two of the conversation.

Confirmed speakers:

Jennifer McNeill, Carolyn Patteson

5.05−7.00 pm

Join us for the chance to win a door prize


8.30−9.00 am


9.00−9.05 am

Welcome back

9.05−9.35 am

Future focus

To make good decisions about the future, we need to try and understand what the future holds. This session will include observations, predictions and aspirations relevant to the content of the future.

Confirmed speakers:

George Megalogenis

9.35−10.35 am

International perspectives

In considering our options for good policy in Australia, it is useful to learn from international perspectives. This session will see international regulators, and the industry practitioners they engage with, compare various frameworks for local or national content.

Confirmed speakers:

Jean-Pierre Blais, Jane Wrightson, Professor Jonathan Taplin, Chris Oliver-Taylor

10.35−11.00 am


11.00 am—12.00 pm

Current interventions, future directions

Which areas of current regulatory intervention are working well and which should change or be replaced? This session will discuss the future possibilities for regulation and funding interventions.

Confirmed speakers:

Rosemary Sinclair, Ishtar Vij, Ian McGill, Bruce Meagher, Debra Richards, Richard Eccles

12.00−12.45 pm

Regional local content: sustainability in an age of digital disruption

Local content is important to many Australians living in regional areas. Are these needs understood and are they being met? This session will include an overview of recent ACMA research into regional local content, with discussion on alternative models to meet needs for local news and content.

Confirmed speakers:

Jenny Brigg, Adam Drummond, Dr Margaret Simons, Mike Dalton

12.45–1.45 pm


1.45−2.30 pm

Case study: Kids and screens
Do all children need access to age-appropriate quality Australian screen content? This session will include an overview of recent ACMA research, review current child audience viewing preferences, and discuss the most efficient and effective ways to meet their viewing expectations.

Confirmed speakers:

Tim Brooke-Hunt, Jenny Buckland, Barbara Stephen, Monica O'Brien

2.30−3.30 pm

Debate: Where are we going and how do we get there?
A presidential-style debate that will tackle some of the key issues of the conference concerning regulation, Australian audiences, Australian stories and future directions.

Confirmed speakers:

Andrew O’Keeffe, Chris Berg, Sue Masters, Matthew Deaner, Nick Murray, Sophie Dawson, Christiaan Van Vuuren

3.30−4.00 pm

Beyond the talking
To conclude the conference, this session will be a wide-ranging discussion drawing on the themes of the past two days.

Confirmed speakers:

Richard Bean, Fiona Cameron, Richard Eccles

4.00–5.00 pm


Last updated: 20 April 2017

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