17 September 2010
Sydney community radio station 2RSR breaches advertising licence condition
The Australian Communications and Media Authority found that community radio broadcaster 2RSR Sydney has breached the licence condition that requires community broadcasters not to broadcast advertisements.
After investigating a complaint from a member of the community, the ACMA found that the licensee broadcast three advertisements on 30 May 2010 during the Radio Najarama program. During the show the financial support of sponsors was not appropriately indentified with accompanying sponsorship tags, as required under the Broadcasting Services Act 1992.
In response to the breach finding, 2RSR has given the presenter an official warning and additional training regarding the broadcast of sponsorship announcements. 2RSR has also written to all presenters to remind them of their responsibilities under its sponsorship policy and procedures.
The ACMA considers this action demonstrates 2RSR’s commitment to meeting its obligations under the licence conditions. The ACMA will take no further action at this time, but will continue to monitor 2RSR’s ongoing compliance with the licence conditions.
Radio Skid Row Inc (2RSR) holds a long term community broadcasting licence to provide a radio service in the Sydney RA3 licence area in New South Wales.
More information about community broadcasting is available on the ACMA website.
A copy of the investigation report 2426 is available on the ACMA website.
For more information or to arrange an interview please contact: Donald Robertson, Media Manager, on (02) 9334 7980, 0418 86 1766 or media@acma.gov.au.
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The ACMA is Australia’s regulator for broadcasting, the internet, radiocommunications and telecommunications. The ACMA’s strategic intent is to make communications and media work in Australia’s public interest. For more information: www.acma.gov.au.
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