28 June 2010
ACMA to develop standard for fax marketing
The Australian Communications and Media Authority has started developing a national standard for the fax marketing industry with the release of a discussion paper today.
‘The standard will form an important part of the Do Not Call Register scheme, which was recently expanded to allow fax numbers to be listed on the register,’ said ACMA Chairman Chris Chapman.
‘The development of a national fax marketing industry standard is intended to provide the community with greater certainty regarding the minimum level of behaviour they can expect from fax marketers. It is also intended to encourage best practice in fax marketing.’
The discussion paper seeks views on the minimum standards of conduct that it may be appropriate to set out in a fax marketing industry standard. These include the days and times marketing faxes may be sent, as well as the kind of information marketers could be obliged to divulge about themselves and the organisations they represent.
The ACMA is inviting comments from consumers and industry about the development of the industry standard by close of business, Monday 9 August 2010.
The ACMA’s discussion paper Developing an Industry Standard for the Fax Marketing Industry is available on the ACMA website. Information on the Do Not Call Register can be found here.
The ACMA will be holding information forums for members of the fax marketing industry in Queensland, New South Wales and Victoria during July. For more information or to reserve a place at one of these sessions, please contact Mellanie Shaylor on (03) 9663 6867 or email@example.com.
For more information or to arrange an interview please contact: Donald Robertson, Media Manager, on (02) 9334 7980, 0418 86 1766 or firstname.lastname@example.org.
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The ACMA is Australia’s regulator for broadcasting, the internet, radiocommunications and telecommunications. The ACMA’s strategic intent is to make communications and media work in Australia’s public interest. For more information: www.acma.gov.au.