Consent is mandatory

The Spam Act is based around three key conditions or rules that govern the sending of all commercial electronic messages. All commercial electronic messages must meet the three key elements of Consent, Identify and Unsubscribe contained in the Spam Act.

These three key elements are explained in:

• Consent
  • Express consent
  • Inferred consent
  • Conspicuous publication
  • Cold calling
  • If recipients don’t object, is that consent
  • Can someone subscribe, or give consent, on another person's behalf?
  • Can I use pre-checked tick boxes to gain express consent?
  • Responding to a customer enquiry: do I have consent?
• Identify
• Unsubscribe

The fact sheet Understanding Consent - for industry is available for download.