10 August 2011
HR company warned over Spam Act breaches
Human resources company, Astute Corporation Pty Ltd, trading as Astute People Solutions, has been given a formal warning for sending marketing emails without consent, in contravention of the Spam Act 2003.
The formal warning follows an Australian Communications and Media Authority investigation into complaints received about the Melbourne based company.
The ACMA encourages businesses to think not only about Spam Act compliance but about how their e-marketing practices impact on their reputation and brand.
The ACMA’s recently launched campaign–‘Successful e-marketing…it’s about reputation’–provides examples from real complaints highlighting that e-marketing to recipients who do not want to receive your emails is not likely to be a successful business strategy.
As part of the campaign, the ACMA has launched an e-marketing blog to provide practical information for business about protecting their reputation through Spam Act compliance.
To sign up for the blog and to get further information about ‘Successful e-marketing…it’s about reputation’ go to www.spam.acma.gov.au.
Email spam can be forwarded to the ACMA’s spam intelligence database at email@example.com, and SMS spam can be forwarded to the ACMA’s Spam SMS service on 0429 999 888.
For more information or to arrange an interview please contact: Emma Rossi, Media Manager, on (02) 9334 7719, 0434 652 063 or firstname.lastname@example.org
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The ACMA is Australia’s regulator for broadcasting, the internet, radiocommunications and telecommunications. The ACMA’s strategic intent is to make communications and media work in Australia’s public interest. For more information: www.acma.gov.au.