Pure Water Systems learns costly lesson for calling numbers on the Do Not Call Register | ACMA

Pure Water Systems learns costly lesson for calling numbers on the Do Not Call Register

ACMA media release 60/2012 – 30 August

Pure Water Systems (Aust) Pty Ltd has paid a $26,400 penalty after an Australian Communications and Media Authority investigation found it had made telemarketing calls that breached Australia’s Do Not Call Register laws.

The investigation was commenced following complaints that people who had registered their number on the Do Not Call Register had received telemarketing calls offering Pure Water Systems’ water filtration products.

Businesses conducting telemarketing must have robust processes in place to ensure that they can be confident that they are not calling numbers listed on the Do Not Call Register. Telemarketers who fail to do this risk facing significant penalties.

Members of the public can opt out of receiving unsolicited telemarketing calls and marketing faxes by calling 1300 792 958 or by visiting www.donotcall.gov.au. Registration is free.

There are 7.9 million numbers registered on the Do Not Call Register, about three million of which are mobile numbers.

Even if a consumer has an existing relationship with an organisation, the consumer can request that the organisation stop making telemarketing calls or sending marketing faxes.

For more information or to arrange an interview, please contact: Alex McGregor, (02) 9334 7719 and 0434 652 063 or media@acma.gov.au.

Last updated: 25 October 2013