Media release 19/2012 – 3 April
The Australian Communications and Media Authority (the ACMA) has given a formal warning to Melbourne-based company, Ezystays Pty Ltd, following an investigation that found it breached the Spam Act by sending marketing emails without consent of the recipients.
Ezystays is an Australian company that provides travel related products and services. The ACMA received complaints alleging Ezystays had sent marketing messages by email without the recipient’s consent. Ezystays claimed it was able to send the emails because the recipients’ email addresses appeared on a purchased marketing list. The investigation concluded that the fact an email address appeared on a marketing list did not mean that Ezystays had consent from the recipients to send them marketing messages.
The ACMA’s most recent e-marketing blog deals with risks for a business when they use purchased marketing lists. It provides tips on steps to take when using these lists so the business not only complies with the Spam Act, but its reputation remains intact.
The e-marketing blog is a key part of the ACMA’s campaign –‘Successful e-marketing…it’s about reputation’– which highlights that e-marketing to recipients who do not want to receive your emails is not a successful business strategy. To sign up for the blog and to get further information about ‘Successful e-marketing…it’s about reputation,’ go to www.spam.acma.gov.au.
For more information or to arrange an interview please contact: Emma Rossi, Media Manager, on (02) 9334 7719, 0434 652 063 or firstname.lastname@example.org.