ACMA media release 76/2011 – 10 August
Human resources company, Astute Corporation Pty Ltd, trading as Astute
People Solutions, has been given a formal warning for sending marketing emails
without consent, in contravention of the Spam Act 2003.
warning follows an Australian Communications and Media Authority
investigation into complaints received about the Melbourne based company.
The ACMA encourages businesses to think not only about Spam Act compliance
but about how their e-marketing practices impact on their reputation and
The ACMA's recently launched campaign-'Successful e-marketing…it's about
reputation'-provides examples from real complaints highlighting that
e-marketing to recipients who do not want to receive your emails is not likely
to be a successful business strategy.
As part of the campaign, the ACMA has launched an e-marketing blog to
provide practical information for business about protecting their reputation
through Spam Act compliance.
To sign up for the blog and to get further information about 'Successful
e-marketing…it's about reputation' go to www.spam.acma.gov.au.
Email spam can be forwarded to the ACMA's spam intelligence database at email@example.com,
and SMS spam can be forwarded to the ACMA's Spam SMS service on 0429 999
For more information or to arrange an interview please contact: Emma Rossi,
Media Manager, on (02) 9334 7719, 0434 652 063 or firstname.lastname@example.org.