Children’s television standards investigations | ACMA

Children’s television standards investigations

Summary of provisions examined in investigation reports

The published ACMA investigation reports that considered compliance with the Children's Television Standards include:

Call sign

Title/program or topic

Provisions considered

Outcome

ATN

2628 (982 kb)

Advertisements for Ferndale Slim Fruits

CTS 26, 30 and 32 of the Children's Television Standards 2009

No Breach - Did not mislead or deceive children; Did not contain any incorrect or misleading information on the nutritional value of the product

ATV

1298

In the Box

CTS 10 of the Children's Television Standard

(broadcast on 12 August 2003)

Breach - Failed to comply with CTS 10(c) (unsafe uses of product)

HSV

1754

The Fairies

CTS 13 and 22 of the Children's Television Standards 2005

Breach - Failed to comply with CTS 13(2) (advertisements during P periods) and CTS 22(2) (promotion of product by principal personality or character)

ATV

1888

Advertisement for Nestle Milo Cereal

CTS 13 and 20 of the Children's Television Standards 2005

Breach - Failed to comply with CTS 13(1) (advertisements during C periods) and CTS 20(2) (use of premiums)

TCN

2316

The Shak

CTS 9, 15 and 22 of the Children's Television Standards 2005

Breach - Principal program personalities endorsed and recommended commercial product; embedded advertising

NWS, STW, GTV, TCN, QTQ, TEN, ADS, TVQ, ATV, NEW

2377 and others

Advertisement for Hungry Jacks Kids Club Meal

CTS 13, 16 and 20 of the Children's Television Standards 2005

CTS 26, 29 and 33 of the Children's Television Standards 2009

No Breach - Did not broadcast during scheduled C or P period

TEN

2415

Totally Wild

CTS 25 of the Children's Television Standards 2009

No Breach - Did not demean person or group

ATN, SAS, HSV, TEN, ADS

2364 and others

Advertisement for McDonalds Happy Meal 'Did you know?'

CTS 13, 16 and 20 of the Children's Television Standards 2005

No Breach - Did not broadcast more than twice during 30 minutes of a C period

No Breach - Did not broadcast during a P period

No Breach - Reference to premium was incidental

ATN, SAS, BTQ, HSV, TVW

2378 and others

Advertisement for Streets Paddle Pop Lick-A-Prize

CTS 13, 16 and 20 of the Children's Television Standards 2005

CTS 26, 29 and 33 of the Children's Television Standards 2009

No Finding - Premium offer

Breach - Repetition of advertisements during C period by BTQ

No Breach - No advertisements broadcast during P periods

TEN, ADS, TVQ, ATV, NEW

2379 and others

Advertisement for Streets Paddle Pop Lick-A-Prize

CTS 13, 16 and 20 of the Children's Television Standards 2005

No Finding - Premium offer

Breach - Repetition of advertisements during C period by ADS, TVQ, NEW

No Breach - No advertisements broadcast during P periods

ATN

2480

Advertisement for Hogs Breath Cafe

CTS 26 and 35 of the Children's Television Standards 2009

Breach - Advertisement contained endorsement by popular personalities and proprietary character

ATN, BTQ, HSV, SAS, TVW

2544 to 2548

McDonald's advertisement/ Channel 7 station identifier

CTS 26, 28 and 35 of the Children's Television Standards 2009

Breach - Broadcast an advertisement during a P period

Breach - Advertisement was not clearly distinguishable as such to a child viewer

Breach - Material contained promotion of commercial products and services by proprietary characters

TEN

2629

Advertisement for Topps Push Pop

CTS 26, 30, 31 and 32 of the Children's Television Standards 2009

No Breach - Did not mislead or deceive children

No Breach - Did not state or imply the product makes children superior to their peers

No Breach - Product size sufficiently clear

 

Last updated: 22 July 2016