The broadcast of political matter concerning the Australian Marriage Law Postal Survey | ACMA

The broadcast of political matter concerning the Australian Marriage Law Postal Survey

The Australian Communications and Media Authority notes some public and media commentary regarding the banning of broadcast advertisements ahead of the Australian Marriage Law Postal Survey. Such commentary is both misinformed and misleading.
 
It is a condition of all broadcast licences (under sub-clause 4(2) of Schedule 2 to the Broadcasting Services Act 1992) that political matter is immediately followed by the broadcast of the ‘required particulars’, if it is broadcast at the request of another person. These particulars identify the person who has authorised the political broadcast and promotes transparency in political communication for the benefit of the Australian community.
 
The licence condition in no way prohibits the broadcast of political matter; it merely requires that the person who authorises the broadcast is identified following the broadcast. This is a long-standing requirement and should be understood by advertisers seeking to influence public opinion about marriage equality and the outcomes of the postal survey.
 
The ACMA has today released some updated information to further assist advertisers, producers, schedulers and licensees who are associated with broadcast material that refers to same-sex marriage or the Australian Marriage Law Postal Survey to comply with the licence condition.   

Last updated: 12 September 2017