MR 22-2012 – 19 April
ACMA’s award-winning film tackling cyberbullying, sexting and digital reputation.
The New York Festival’s International Television & Film Awards has awarded the Australian Communications and Media Authority’s (the ACMA) Cybersmart drama Tagged a Silver World Medal for 2012, in the Festival’s ‘Instruction & Education’ category. The film also secured a ‘Finalist’ nomination in the ‘Society & Social Issues’ section.
‘It is an honour for the ACMA to have received such a prestigious award and it’s a huge tribute to the talent of both ACMA staff and the film’s production team,’ said ACMA Deputy Chairman Richard Bean.
‘With so many platforms available to communicate with teenagers, it was essential that Tagged was made to stand out and resonate with young audiences. This award is a welcome endorsement of the film and how it addresses serious issues facing young people.’
Tagged is a compelling film that tells the story of how a friendship circle breaks down following the posting of a rumour on a blog. The dramatic storyline encourages young people to reflect on how their online interactions may have real life consequences. The film tackles important issues of cyberbullying, sexting and the importance of digital reputation.
The ACMA’s research shows that while young people recognise immediate risks in sharing personal information online, they are unlikely to think about the longer term consequences for their digital reputation. Tagged encourages them to think about how what they do now can have a lasting impact.
Tagged is the Cybersmart program’s first short film targeting Australian teenagers and was produced for the ACMA by Great Southern Communications (Australia).
‘Tagged was such a rewarding film to work on because of the authenticity demanded by its young audience,’ said Director, Chris Benz. ‘We achieved great performances from top young actors and first class production values. Despite portraying some tough aspects of teenage behaviour, we were all committed to realism and not diluting the message. To receive this peer recognition is a real compliment.’
Tagged has become a key resource for Australian teachers and parents since its launch in September 2011. In little over six months, more than 10,000 copies of the film and posters have been distributed nationwide, with over 41,500 views on YouTube.
The award ceremony took place on Tuesday 17 April in Las Vegas at the US National Association of Broadcasters Show. Festival entries came from more than 40 competing countries. A full list of winners is available.
For more information or to arrange an interview please contact: Emma Rossi, Media Manager, on (02) 9334 7719, 0434 652 063 firstname.lastname@example.org